Health Trends in Young Chinese Beverage Consumers

This chapter explores the shift among young Chinese consumers aged 18 to 36 towards nutritious drinks, capturing nearly 70% of the market share. It contrasts their preferences for less sweet, health-oriented beverages with the choices of older generations and highlights the integration of traditional Chinese medicinal ingredients. The discussion also addresses the rising health consciousness, increased scrutiny on sugar content, and the potential for innovative functional beverages in both local and international markets.