Marketing School - Digital Marketing and Online Marketing Tips

The Metric That’s More Important Than Customer Acquisition Costs

Jun 18, 2023

This podcast discusses the importance of focusing on the lifetime value (LTV) and payback period of customers over customer acquisition costs (CAC). It highlights the problem with solely focusing on CAC, provides examples, and emphasizes the benefits of examining LTV per channel. The concept of the paid marketing loop and the significance of the payback period metric are also explored, along with suggestions for optimizing it.

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The Metric That's More Important Than Customer Acquisition Costs

00:00 • 4min

Understanding the Paid Marketing Loop and Payback Period Metric

04:13 • 4min