People Magic: How to Build a $1M Community Build an Engaging Community
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Dec 12, 2024 Discover how to deepen engagement within your community by prioritizing clear transitions over social ranks. Learn to articulate the tangible benefits that lead to personal growth, ensuring members have their best year yet. Explore the power of monthly themes and daily questions to track progress and enrich experiences. By fostering meaningful connections, you'll create an environment where everyone feels valued and motivated to participate.
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Focus on Value, Not Weakness
- Focus on the "best year ever" and community transitions.
- Avoid asking members what they want because it shows weakness.
Rank vs. Transition
- Gina Bianchini analyzes a struggling community of executives.
- She finds the root cause: focusing on member rank instead of a shared transition.
Motivated Marketing Managers
- Up-and-coming marketing managers are more motivated than high-profile executives.
- Their shared transition (becoming directors) provides clarity and purpose.