10. Forget Standing Out—Do This to Get More Referrals

Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong?

The secret to being top of mind—and getting quality referrals often—isn’t about being creative or coming up with the perfect tagline. It’s about being crystal clear.

In this episode, I share a counterintuitive, yet shockingly effective networking strategy—one that flips the script on what it actually takes to be the first person someone refers.

🎯 You’ll Discover:

• Why stressing to stand out can actually make you forgettable
• The Tomato Smoothie Problem (and how it can keep ideal clients from finding you!)
• The balloon experiment that reveals why referrals really happen
• How to introduce yourself so people remember—and recommend—you instantly

🔄 Dive Deeper in Past Episodes:

• Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (For fine-tuning your intro) - https://www.greateststorycreative.com/biz/ep9-how-to-write-an-elevator-pitch-for-your-business

📝 Resources Mentioned:

• FREE WORKSHOP ⏰️ Elevator Pitch Hour (March 12th, 12-1pm EST via Zoom + 48-hr replay) – Annie's free live workshop to put Brand CHIPS™ into action and help you craft a referral-friendly elevator pitch in just 60 minutes! Save your seat now while they last > https://www.greateststorycreative.com/elevator-pitch-hour-workshop