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Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business
Jan 30, 2024
The podcast discusses the fear of leaving full-time jobs to become a coach or consultant, the importance of having a clear plan, and the essential steps to establish a thriving coaching business. It also emphasizes the need for expertise and a menu of coaching products for success.
04:27
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Quick takeaways
- Creating a menu of products in a coaching business increases revenue potential and attracts diverse clients.
- Coaching offers a career pivot for fulfillment, income, and freedom from exhaustive work schedules.
Deep dives
Importance of Creating a Menu of Products
When starting a coaching business, it is crucial to create a menu of products, just like any other business. Many coaches overlook this step and focus solely on selling their coaching services. However, by developing a menu of products, coaches can offer a range of options to cater to different client needs. For example, a coaching business could include group coaching programs for different income brackets, one-on-one business optimization services, and sales training. By diversifying their offerings, coaches increase their chances of attracting clients and generating revenue. Through market testing, coaches can gauge the demand for each product and adjust their menu accordingly.
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