Eat Blog Talk 650: How to Build a Loyal Following on YouTube and Social Media with Cathy Yoder
In episode 650, Cathy Yoder teaches us how to grow a successful YouTube channel, including why having a niche expertise is essential and how to build a loyal following.
Cathy Yoder is a well-regarded figure in the air fryer community, known as "The REAL Air Fryer Queen." She transformed from a reluctant cook, seeking quick ways to feed her large family of eight, into an air fryer expert and successful entrepreneur. Her business, Empowered Cooks, offers practical cooking tips, recipes, and accessories, helping busy families create nutritious meals with ease. Cathy's journey has resonated with countless individuals, with her best-selling cookbook (over 35k copies sold) and YouTube channel (700k+ subscribers), making her a trusted voice in the kitchen.
In addition to her air fryer expertise, Cathy also founded Pine & Pepper, a product line of air fryer accessories. Her story, rooted in practicality and family life, has empowered many home cooks. Whether discussing easy meal prep, building a brand, or balancing family and career, Cathy's insights can inspire and provide actionable advice for busy parents and aspiring entrepreneurs.
In this episode, you'll learn why you should create a YouTube channel for your food blog, how to film relatable content and the importance of evaluating your content strategy regularly.
Key points discussed include:
- Start creating YouTube content even if it's not perfect: Don't wait for perfection, just get started and your content will improve over time.
- Repurpose existing blog content into YouTube videos: Build a backlog of content by repurposing recipes, tips, and other resources you've already created.
- Engage with your audience by responding to comments: Connecting with your viewers, especially when starting out, helps build a strong relationship.
- Experiment with different video lengths and formats: Try out various video lengths and styles to see what resonates best with your audience.
- Consider live streaming or premiering videos: These interactive features can create a more engaging experience for your viewers.
- Continuously evaluate and refine your content strategy: Pay attention to what's working and adjust your approach to better align with your audience's needs.
- Patience and commitment are crucial: Growing a successful YouTube channel is a long-term process, so be prepared to invest time and effort consistently.
- Leverage your existing expertise and personal journey: Sharing your unique experiences and knowledge can provide valuable and relatable content for your viewers.
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