🇬🇧 SEO in Real Estate with Yannick Laurent (Immoweb/Aviv) | Ep.170

Summary:

In this episode of the SEOpresso Podcast, Björn Darko and Yannick Laurent (SEO Product Manager at Aviv Group) discuss the real estate market and the challenges in the SEO field. Yannick shares his experiences and strategies for improving the visibility of real estate platforms, particularly in a multilingual and international context. The discussion covers technical SEO challenges, the importance of internal linking, and the adaptation of strategies to local markets.

Takeaways

• Visibility in real estate SEO depends on multiple factors.
• Opening filters on real estate platforms is crucial.
• Internal linking improves visibility and user experience.
• Technical SEO issues need to be monitored regularly.
• Multilingual strategies are necessary for international markets.
• User demand should always remain a priority.
• Regional differences require tailored SEO strategies.
• The use of hreflang tags is important for multilingual websites.
• Collaboration with UX teams improves internal linking.
• Regular technical audits are essential for large platforms.

Chapters
00:00 - Introduction to the Real Estate Market
03:10 - Key Factors for Visibility in Real Estate SEO
05:57 - Technical Challenges in International SEO
09:04 - Strategies for Multilingual Real Estate Platforms
12:12 - Ranking Differences in Various Regions
15:03 - Important SEO Lessons from the Real Estate Industry