How Do Election Polls Work?

Jeff Guo, a Planet Money reporter known for his insightful explorations of economics and data, joins to unravel the mysteries of election polling. He shares behind-the-scenes insights from Marist College's polling training, revealing how phrasing impacts survey responses. Guo discusses historical polling failures and the decline in response rates, particularly among younger and rural voters. He humorously reflects on the challenges of traditional methods and highlights innovative approaches like texting to boost engagement and accuracy.