How Do Election Polls Work?
The NPR Politics Podcast
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The Evolution and Challenges of Polling
This chapter examines the historical challenges and methodology shifts in the polling industry, focusing on past failures like the 1936 Literary Digest prediction. It discusses the declining response rates and evolving techniques that impact the reliability of modern polling data, especially highlighted during recent elections. Through a reflection on the transformative role of technology and random sampling, it captures the lessons learned to improve accuracy in capturing voter sentiments.
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