Story is the language of the heart. Today we're joined by sales coach and master storyteller, John Livesay. He's the author of several books including The Sale Is In the Tale. Get ready to be coached on the three core stories you need to boost your sales effectiveness. You'll discover how to tell an effective story that resonates. All of this will help you boost your sales while you have more fun!

Sales Professionals: It's time to look in the mirror and think about your sales career. Are you where you want to be in your career? Check out our latest resource, The Selling from the Heart Masterclass. Larry Levine will guide you on a 10-week journey to put Selling From the Heart into action. Learn more at www.sellingfromtheheart.net/masterclass.