The MLC's CEO Kris Ahrend on mechanical licensing in 2023, why artists are so eager for data transparency , and the future of royalties for songwriters
Oct 30, 2023
auto_awesome
Kris Ahrend, CEO of the Mechanical Licensing Collective, discusses the state of mechanical licensing in 2023, data transparency, and the future of streaming royalties. He emphasizes the importance of understanding the business side of the music industry, data transparency, and the need for all rights holders to actively connect data gaps for proper payment entitlement.
Data transparency and accurate distribution of royalties are key concerns for artists and songwriters, who desire faster payments and improved processes for capturing data and linking sound recordings to musical works.
The Mechanical Licensing Collective (MLC) is driving transparency in the streaming royalty space by making data readily available to members and the public, prioritizing clear identification of distributed royalties and providing user-friendly tools and processes for data management.
Deep dives
Main Ideas and Key Points: Mechanical Licensing Collective and the State of Mechanical Licensing in 2023
The CEO of the Mechanical Licensing Collective (MLC), Chris R.N., discusses the big issues in mechanical licensing in 2023. He highlights the need for awareness and understanding among creators about their entitlement to mechanical royalties when their songs are streamed on popular services. Chris emphasizes the importance of data transparency and good comprehensive data on sound recordings and the connection between songs and recordings. The MLC has made significant progress in terms of setting up the organization, collecting and distributing royalties, and illuminating the black box of unpaid royalties. Transparency and timely royalty payments are major focuses. Artists and songwriters have expressed the desire for faster payments and improved processes for capturing data and linking sound recordings to musical works. Chris hopes for increased engagement from creators in managing their data and becoming more data-centric to ensure the fair and accurate distribution of royalties. He also envisions a future with more data managers throughout the industry and an exploration of how AI could help fill gaps in data.
Efforts Towards Transparency in Mechanical Licensing and Legal Issues
The MLC has been driving transparency in the streaming royalty space by making data readily available to members and the public. The organization allows free public searches of their database and provides tools to members for searching data and identifying unmatched royalties. They prioritize making it easy for rights holders to access and export their data. Chris discusses recent legal issues, including late fees for streaming platforms and the copyright royalty board's determination on historical royalties. The MLC ensures that clear identification of royalties distributed is provided to members on their statements, fostering transparency and trust. The MLC faces challenges due to the slow pace of rate-setting processes, but strives to maintain quick royalty flows and accurate payments.
The Importance of Education and Data in the Music Industry
Chris emphasizes the need for education and outreach about data management in the industry. He believes that every organization needs to be actively involved in educating artists and rights holders on the value of data and the importance of capturing it accurately. Chris hopes for improved processes to capture songwriter and sound recording data at the point of creation and stresses the need for a culture shift that prioritizes data management. The MLC seeks to provide user-friendly tools and processes for data management to empower creatives. Chris also discusses the potential of AI in filling gaps in data and improving efficiency.
Future Expectations and Hopes for the Streaming Royalty Space
Looking ahead, Chris hopes for increased availability of writer data and links between sound recordings and musical works. He envisions easier ways for creators to register their works and manage their data, ultimately giving them more control over their royalties. Chris advocates for the growth of data managers in the industry to ensure smooth data flow and effective data management. He believes that a successful streaming royalty space in five years will have greater data alignment from the start, improved awareness and engagement from creators, and a marriage of technology and education to solve data-related challenges.
Ep. 128: We’re joined byKris Ahrend, CEO of the Mechanical Licensing Collective. He gives us an overview of the state of mechanical licensing in 2023, the big issues from the MLC’s perspective, and the changes he’d like to see happen.
He also talks about data transparency, what he thinks artists and songwriters want (and what the MLC are doing to increase clarity for them); the recent Phonorecord III final determination; and what the streaming royalty space will look like in 5 years’ time.
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options