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As Alshak shares in the interview, the roots of the company’s mission are very personal to him. Soon after starting the company, his mother fell ill with cancer, causing him to balance managing a startup and spending time with her. After her death in 2018, he found inspiration for the company’s mission: to give people back time in their days to be with the people who are important to their lives.
He wrote about his mother and how she inspired him in a moving 2018 essay, “Life is not waiting for the storm to pass, it’s learning how to dance in the rain.”
In our LawNext interview, Alshak describes how Time By Ping’s time-automation software can free lawyers from manual timekeeping. He also discusses how this latest financing round will help the company pursue its longer-term vision, which is to rebuild the model for how lawyers work from selling time to selling outcomes, and eventually to focus their effort on creative work in ways that best leverage their most important asset.
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