Wealthy Way

He Bought the Rights to Napoleon Hill's Brand | Dave Meltzer

Nov 12, 2024
David Meltzer, co-founder of Sports 1 Marketing and former head of the Leigh Steinberg agency, shares his remarkable journey from bankruptcy to success. He discusses acquiring the rights to Napoleon Hill's legacy, emphasizing brand growth and personal development. David dives into innovative real estate strategies, the power of automation, and the importance of authenticity in branding. He offers insights on overcoming financial failures, handling stress, and the significance of faith and gratitude in navigating life's challenges.
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ADVICE

Buy Existing Communities, Not Start From Zero

  • License legacy brands to access an existing community and SEO instead of building from scratch.
  • White-label partner programs and share revenue while modernizing old content for new formats.
ADVICE

Use Legacy Brands To Lower Buyer Risk

  • Use an established brand to reduce corporate buyer risk and speed approvals.
  • Pitch Napoleon Hill–branded consulting to CMOs and boards to gain credibility quickly.
ADVICE

Enable Partners To Build Under Your License

  • White-label partner programs under the licensed brand to allow others to run aligned offerings.
  • Build revenue-sharing events, books, and certification programs that pay the foundation a portion.
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