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Practical Founders Podcast
#85: Moz Founder Rand Fishkin Reveals the Pains of VC Funding and an Alternative Funding Approach
Mar 15, 2024
Rand Fishkin, founder of Moz, shares the struggles of VC funding and the shift towards practical funding for his new venture. Discussions on the challenges of big VC funding, work ethic in startups, angel investing, and navigating growth hurdles in the SEO industry. Emphasis on the harsh realities of VC funding, organic audience building, and modern marketing strategies.
01:03:02
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Quick takeaways
- Building an audience before product launch is crucial for feedback and validation.
- Organic marketing channels are favored over paid advertising for audience growth.
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Importance of Building Audience Before Product
Building an audience before launching a product is crucial advice shared by Rand Fishkin. Establishing a community of individuals interested in the problem you're addressing can provide invaluable feedback and validation, setting you up for success.
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