Soul Led Living Podcast with Nikki Novo 253. Becoming an Artist with Olivia Amitrano
Aug 28, 2025
Olivia Amitrano, a multi-talented artist and the founder of Organic Olivia, delves into her journey from herbalism to a creative powerhouse. She discusses the challenges of navigating identity in the digital age and balancing authenticity with public perception. Olivia shares insights on the evolution of her artistic identity and the importance of community connection. They also tackle the constraints of short-form content and a yearning for meaningful engagement, along with the influence of her heritage on her songwriting, particularly in her heartfelt piece 'Maya's Daughter'.
AI Snips
Chapters
Books
Transcript
Episode notes
Growing A Business From Youthful Activism
- Olivia describes building Organic Olivia from youthful activism into a successful herbal business that felt like her identity for a decade.
- She later recognized the social-media persona masked her fuller self and led to an identity shift toward new creative work.
The Persona Trap Of Social Media
- Olivia realized social media forces you to tell a simplified story that can trap you in a persona.
- As you evolve, that performed story can conflict with your true growth and create a painful reckoning.
Parent Health Crisis Changed Everything
- In 2020 Olivia's parents nearly died from COVID, which dramatically increased her visibility and forced a re-evaluation of her messaging.
- That crisis taught her the need to balance holistic and Western medicine and humbled her stewardship responsibilities.
