Apptivate: App Marketing Explained Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
How will mobile demand-side platforms (DSPs) and supply-side platforms (SSPs) bid on and sell ad placements via Google’s Privacy Sandbox for Android? Find out as Remerge’s CEO and Co-founder, Pan Katsukis, interviews Verve Group’s Head of Mobile Product, Gaylord Zach, and Google’s Android Privacy Sandbox’s Product Manager for the Protected Audience API, Trenton Starkey. Mobile advertisers and publishers can learn about the all-new on-device auction system, how it works, and how they can prepare for the rollout of the Android Privacy Sandbox.
Questions Answered in this Episode:
- What is Verve Group’s approach to the Privacy Sandbox? And what led you to become one of the first SSPs in the industry to test the auction system?
- How is early testing of the Protected Audience API going?
- Can you describe the on-device bidding test between Verve and Remerge?
- How did the test work? What challenges were there in the implementation and testing? How are you solving these challenges?
- How can advertisers and publishers prepare for the rollout of Android’s Privacy Sandbox?
Timestamp:
- 0:26 Today's Topic: Privacy Sandbox
- 1:22 Meet the Guests: Trenton Starkey and Gaylord Zach
- 2:16 Verve Group’s approach to Privacy Sandbox
- 5:28 Why Google is collaborating with the industry to build the Privacy Sandbox
- 10:27 The importance of early testing of Android’s Protected API
- 12:55 Recap of Verve and Remerge’s on-device bidding test
- 20:09 Next steps: What’s changing for publishers and advertisers?
- 33.48 Final thoughts
Quotes:
28:26 - Pank Katsukis: ”These milestones for the Privacy Sandbox are the foundations for setting up, running and scaling campaigns in the privacy-first era.”
31:40 - Trenton Starkey: ”Now is the time to work on our privacy-focused solutions. It’s a great opportunity to rethink how advertisers and publishers can keep delivering great experiences.”
34:56 - Gaylord Zach: ”By having powerful technologies at hand, we can really develop advertising products that allow us to reach the right audiences.”