The Best Ever CRE Show JF 4145: Radical Generosity, Mission Hotels and Retail Turnarounds ft. Micah Lacher
Jan 9, 2026
Micah Lacher, Founder and President of Anchor Investments, dives into the concept of radical generosity. He discusses his innovative 'Rooms for Rooms' initiative, which channels hotel profits to charities. The conversation also covers the transformation of outdated shopping centers into thriving retail hubs with durable tenants like medical services. Micah explains the importance of maintaining community-focused principles while maximizing real estate value, and shares ambitious goals for feeding the needy through Mission Hotels.
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Mission Drives Company Strategy
- Micah Lacher transformed Anchor after buying out partners and set a mission to be "America's most generous real estate company."
- He dedicates GP profits, time, and expertise to nonprofits and community projects.
Pro Bono Development For Young Life
- Anchor donated full development services to Young Life and helped design, fundraise, and build a community space for 200 students.
- Micah calls this high-leverage volunteering because his experience created outsized impact quickly.
Tie Mission To A Clear Customer Action
- Build a mission-linked product that customers understand and can participate in, like Rooms for Rooms that ties stays to meals and beds.
- Make the core product excellent so generosity supplements rather than substitutes guest experience.
