The Influencer Podcast The Difference Between Content and Messaging (And Why It Matters)
ABOUT THIS EPISODE:
In this special Summer Flip Series episode, I’m so excited to share a powerful and honest conversation I had on the Online Business for Christian Women podcast with my dear friend Stefanie Gass. We’re diving deep into the truth behind what really creates long-term success in online business—refining your messaging, trusting your path, and giving yourself permission to fully own your genius. I open up about my journey from PR and blogging to building a multi-million dollar brand, and how messaging clarity + visibility became the foundation of it all.
We also talk about the difference between content and messaging, how to make your message move people (and create sales), and why the real transformation begins when you stop trying to be someone else and start fully owning what’s already inside you. Plus, I share my favorite visibility tips for landing opportunities before you feel "ready." If you’re craving alignment, clarity, and a permission slip to go all in on your calling, this episode is for you!
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KEY POINTS:
00:14 Welcome to The Influencer Podcast
00:38 Summer Show Flip Series Explained
01:13 Conversation with Stefanie Gas
03:09 Julie's Journey to Online Success
07:07 The Power of Messaging and Visibility
07:43 Investing in Yourself and Your Business
13:48 Faith and Unwavering Belief
18:11 Understanding Messaging vs. Content
20:38 The Importance of Clear Solutions
21:00 Niching Down: Targeting Your Audience
21:19 Understanding Your Ideal Client
22:27 Effective Market Research Strategies
23:07 Crafting Specific and Impactful Messaging
27:30 Visibility: The Catalyst for Success
30:07 Taking Action and Embracing Opportunities
36:14 Conclusion
QUOTABLES:
“Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon
“So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass
GUEST RESOURCES:
You can listen to Stefanie’s Podcast Online Business for Christian Women
Listen to Stefanie’s Episode of The Influencer Podcast
RESOURCES:
[STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter.
[JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training!
[HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
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