The B2B Revenue Executive Experience Episode 108: How to Get 4-10x ROI in Email Marketing Without Building a List with Doug Morneau
Jun 18, 2019
37:12
Most people don’t actually know how to use email marketing.
They look at it the same way as they do social media. Since it’s (virtually) free, and people are following me, I can just talk all about me . . . right?
Not so much.
I recently interviewed Doug Morneau, bestselling author of Three Big Lies: The Real Truth about Renting Email Lists to Generate Targeted Leads and Sales and host of the Real Marketing Real Fast podcast.
We talked all about “sponsored emails,” a form of email marketing that helps you capitalize on a ready and willing audience that you don’t have to build yourself.
Here’s what he had to say.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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