From Boardroom to Bot Room: A Leader's Journey into AI Marketing with Lauren Schiavone

Imagine stepping out of a Fortune 500 boardroom after 16 years, only to find yourself on the cutting edge of AI marketing and innovation. Sounds like a plot twist in a tech thriller, right? Well, for our guest today, it's not fiction – it's her extraordinary career path.

In today's fast-paced marketing world, staying ahead often means embracing the unknown. But what happens when that unknown is as vast and complex as artificial intelligence? Many marketers find themselves at a crossroads, wondering how to bridge the gap between traditional strategies and this brave new world of AI.

This is where our guest's journey becomes not just inspiring, but invaluable. Today, we have the privilege of speaking with Lauren Schiavone, a visionary leader who's made the leap from corporate titan to AI trailblazer.

Lauren isn't just any former executive. With nearly two decades of consumer insights, brand, and sales leadership experience at Procter & Gamble, she's been the driving force behind some of the most recognizable brands in your home. Her work at P&G was consistently recognized as best-in-class, and she was even selected as one of Progressive Grocer Industry's Best and Brightest Under 40.

But Lauren's story doesn't end in the corporate world. In a bold move, she stepped away from her prestigious role to dive headfirst into the world of AI. Now, as a consultant and thought leader, Lauren is on a mission to demystify AI for business leaders, particularly in the realms of consumer goods, brand innovation, and retail.

What makes Lauren's perspective so unique is her ability to translate complex AI concepts into practical strategies that non-technical leaders can actually use. She's not just talking about AI – she's showing businesses how to enhance decision-making, drive innovation, and deliver business growth in tangible ways.

AI in Marketing: Unpacked host Mike Allton asked Lauren Schiavone about:

✨ Corporate Wisdom in AI: Understand how traditional business acumen enhances AI implementation in marketing.

✨ Practical AI Integration: Learn strategies for incorporating AI into existing marketing processes and teams.

✨ Future-Ready Marketing: Discover how to prepare marketing strategies for an AI-driven future while leveraging current strengths.

Learn more about Lauren Schiavone

• Connect with Lauren Schiavone on LinkedIn

Resources & Brands mentioned in this episode

• Wonder Consulting
• Procter & Gamble (P&G)
• The AI Revolution is Here: What Every Marketer Needs to Know
• Finding Your Voice with AI – How to Craft a Brand Voice That Resonates
• Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn
• The Artificial Intelligence Show
• Rufus
• Generative AI and Demographics: Trends for Marketers to Watch with Michael Nevski
• Liza Adams
• Paul Roetzer
• Ann Handley
• The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-boardroom-to-bot-room-a-leaders-journey-into-ai-marketing/

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