The Product Experience

Decoding the mysteries of pricing strategies - Dan Balcauski on The Product Experience

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Oct 4, 2023
Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, discusses common pricing misconceptions, aligning pricing strategy with business objectives, and the impact of pricing on customer acquisition costs, sales cycles, and revenue expansion. They also explore metrics for measuring pricing effectiveness and conclude by highlighting the podcast's theme music and promoting Product Tank Community.
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