

Decoding the mysteries of pricing strategies - Dan Balcauski on The Product Experience
8 snips Oct 4, 2023
Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, discusses common pricing misconceptions, aligning pricing strategy with business objectives, and the impact of pricing on customer acquisition costs, sales cycles, and revenue expansion. They also explore metrics for measuring pricing effectiveness and conclude by highlighting the podcast's theme music and promoting Product Tank Community.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Pricing Strategies and Misconceptions
01:52 • 3min
The Importance of Pricing and its Impact on Business
05:14 • 30min
Measuring Pricing Effectiveness and Analyzing Metrics
34:53 • 5min
Conclusion and Promotions for "The Product Experience" Podcast and Product Tank Community
39:38 • 2min