Category Visionaries Brittany Christenson, CEO of AidKit: Over $8M Raised to Transform Government Aid Distribution Through Technology
AidKit is revolutionizing how emergency aid and government benefits reach people in need. Having distributed over $350 million to more than 500,000 individuals and small businesses, the company is addressing critical inefficiencies in government aid systems during a time of unprecedented policy upheaval. In this episode of Category Visionaries, CEO Brittany Christenson shares how AidKit is building technology that delivers aid with dignity while navigating a rapidly changing political landscape that includes the dismantling of USAID, proposed cuts to SNAP and Medicaid, and plans to shift disaster relief responsibilities from FEMA to state and local governments.
Topics Discussed:
- AidKit's origin story as founders built the platform to solve their own emergency aid distribution challenges during the pandemic
- The current political climate's impact on government aid programs and how it's creating both challenges and opportunities
- How outdated procurement processes and billable-hour consulting models create systemic inefficiencies in government aid systems
- The false trade-off between fraud prevention and accessibility in aid distribution
- Using AI and big data to simultaneously improve fraud detection while making aid more accessible
- Building technology that reduces administrative burden for both caseworkers and aid recipients
- AidKit's partner-first approach to business development and customer relationships
- The company's unique alignment between revenue objectives and social impact metrics
GTM Lessons For B2B Founders:
- Build from your own pain point and expand organically: AidKit's founders created the platform to solve their own emergency aid distribution challenges during the pandemic. When neighboring states asked to use their system, they recognized the broader market opportunity. B2B founders should pay attention when their internal solutions generate external interest—this organic demand often signals strong product-market fit and can provide a natural path to scale.
- Challenge industry pricing models that misalign incentives: Brittany identified that the prevalent billable-hours consulting model in government aid creates perverse incentives that discourage efficiency and innovation. AidKit deliberately structured their pricing to reward successful outcomes rather than time spent. B2B founders should examine whether traditional industry pricing models align with customer success and consider alternative structures that better incentivize the outcomes customers actually want.
- Leverage disruption as a growth catalyst: Despite the challenges posed by massive government aid cuts and policy changes, Brittany views the disruption as creating opportunities to build better infrastructure. She notes that "there is never massive disruption without opportunity." B2B founders should develop frameworks for identifying and capitalizing on market disruptions rather than just defending against them.
- Use technology to eliminate false trade-offs: AidKit demonstrates how AI and modern data sources can simultaneously improve fraud prevention while making aid more accessible—previously seen as competing priorities. Brittany explains that "in 2025 with AI, those trade-offs don't exist." B2B founders should look for areas where technology can resolve longstanding industry tensions and create solutions that deliver multiple benefits previously thought to be mutually exclusive.
- Align business metrics with customer success: AidKit's revenue model directly correlates with the amount of aid distributed and number of people served. This creates perfect alignment between business growth and social impact. B2B founders should structure their business models so that their success metrics directly align with customer success metrics, creating sustainable growth that benefits all stakeholders.
- Focus on procurement reform for government sales: Brittany emphasizes that procurement reform is essential for getting better technology into government systems. She notes the need to make procurement "more navigable for better tech solutions" instead of relying on "custom built monolithic systems that are incredibly expensive to maintain." B2B founders selling to government should engage with procurement reform conversations and position their solutions as alternatives to traditional, expensive custom builds.
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