School of Podcasting: Expert Tips for Launching and Growing Your Podcast The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event
This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.
Audience Survey
Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey
Takeaways:
- Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
- Making your content easily accessible across various platforms maximizes audience reach and convenience.
- Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
- Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
- Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
- Monetizing an audience, rather than just the podcast, is key to long-term success.
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Mentioned in this episode:
Question of the Month: Sacrifices and Shortcuts
Emily Kate (live from a conference hallway) wants to know "I want to know in the beginning, throughout your story, what sacrifices and shortcuts did you take? Did they work out well? The ones that worked out well and made you a success? What were they? Don't forget to tell us a little bit about your show, and your website address. I need your answer by February 20th, 2026. Go to schoolofpodcasting.com/question
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