This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

Audience Survey

Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey

Takeaways:

• Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
• Making your content easily accessible across various platforms maximizes audience reach and convenience.
• Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
• Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
• Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
• Monetizing an audience, rather than just the podcast, is key to long-term success.

Mentioned:

School of Podcasting

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Mentioned in this episode:

Question of the Month

For this month, we are looking at those things that make you go 'Ugh," or press fast forward, or maybe swipe and unfollow. What are you top pet peaves? Don't forget to tell us a little bit about your show (the elevator pitch) and where we can find your (your website so I can link to it in the show description). I need your answer by January 24th 2025.

Question of the Month

2025 Audience Survey

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Podcast Hotseat

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey