Coffee & Compete #56 - Pushing Your Compete Program Past Launch | Mitch Comstock, LeadIQ
It's hard enough getting your compete program off the ground, let alone building and keeping the momentum going in the face of economic slowdowns, layoffs, and reorgs. LeadIQ's Senior Product Marketing Manager Mitch Comstock knows first-hand the challenges of both building and maintaining a compete program. He joined Adam to talk about the three most important stakeholders you need to connect with to give your compete program the best chances of succeeding.
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Key Moments:
(04:50) - Three key stakeholder groups compete needs to partner with
(07:07) - Starting compete from scratch
(10:07) - Keeping top of mind with sales leadership
(15:08) - Working with the sales enablement team as a key stakeholder
(19:06) - How to get your foot in the door with sales enablement
(21:42) - Mitch's approach to partnering with sales reps
(23:33) - Conducting a sales confidence survey
(28:53) - Rapid fire lightning round
Host: Adam McQueen
Producer/Audio Editing: Ben Ronald
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.