The Remarkable CEO for Chiropractors 037 - How a CEO Responds in Times of Uncertainty
00:37 – Dr. Pete and Dr. Stephen speak to the ongoing Coronavirus pandemic and how to approach times of uncertainty as a CEO or small business owner
03:59 – Ten Things You Should Be Doing Right Now as a CEO
07:52 – One: Identify what is most important right now
11:42 – Dr. Pete and Dr. Stephen take a break to provide an update on The Remarkable Practice Attraction Immersion this April 2020
14:14 – Stabilize, Reactivate, Mobilize
16:57 – Two: Meet with your team and get everybody on the same page
18:16 – Three: Stabilize your base of patients
22:23 – Four: Dealing with the people who are skipping, missing or not showing up for their care
25:29 – Five: Creating content every day
27:37 – Dr. Pete and Dr. Stephen take a break to promote Chiro Match Makers
30:10 – Six: Distributing content
33:04 – Seven: Add value and engage on your social media platforms
35:47 – Eight: Doing virtual consultations
38:19 – Nine: Creating and promoting advanced workshops and webinars
43:22 – Ten: Train your team on objection management
45:56 – Dr. Pete and Dr. Stephen provide some wisdom and guidance from lessons they’ve learned from facing crises throughout their careers
EPISODE QUOTES
“The most important thing to focus on is the big ‘Why’ right? The ‘why’ is where all the activation energy is gonna live for you to do this hard stuff that we’re gonna tell you you need to do right now.” (04:34)
“Docs, this is the time where leaders need to step up and lead from the front, right now.” (06:28)
“If you focus on the places where you have influence, your influence grows. If you focus on areas that you don’t have influence, your influence shrinks.” (15:40)
“If there’s any level of instability within the context of your team, that will always create a shakier foundation for your patients.” (18:51)
“Like with any great crisis, it really reveals everybody’s character. And, it’s just awesome to see how people have stepped in and stepped up.” (28:54)
“Decision makers are sick and tired of having businesses that are closed, empty schools, empty churches, empty gyms, etc. People are gonna be ready to hear a better way to better health. They’re gonna be looking for an expert who can tell them how to reduce their risk and mitigate the risk of their people and their coworkers. And they don’t want to be this exposed. They do not want to repeat this again. And you’re gonna show up with a solution, a better way to better health.” (42:51)
“We know the number one thing you can do to boost your immunity is going to be in your mental state. It’s how you’re thinking, and how you’re believing and what you’re seeing.” (45:16)
“Leaders know that we can’t always choose our circumstances, but we can always choose our attitude.” (51:15)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business