Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Investing in AI content generation tools vs human editorial resources on a limited SEO budget
Jun 7, 2025
When budgets are tight, where should you invest more: AI content tools or human editors? Jade Pruett discusses striking the right balance. She stresses the need to prioritize technical SEO fundamentals before enhancing content quality. Even luxury brands can falter if basic technical aspects are neglected. Pruett advises building a solid technical foundation first, as quality content has little impact if not properly indexed.
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Prioritize Technical SEO First
- Prioritize technical SEO improvements before investing in content quality upgrades.
- Without proper indexing, improving content won't increase visibility or impact.
Robots.txt Blocked Homepage
- A luxury shirt designer's homepage was blocked by robots.txt, preventing her site from appearing in search results.
- This critical technical issue meant no content improvements would matter until fixed.
SEO Foundation Is Technical Health
- Technical SEO is the foundation of SEO success, akin to a house's structural foundation.
- No matter how good content is, poor technical setup will limit long-term success.