How To Make Each Click Count: Answers From The Expert In episode 09 of The Marketing Umbrella podcast Itamar Shafir welcomes on the show Andy Splichal. Andy Splichal is the author of the “Make Each Click Count” book series and the host of the Make Each Click Count Podcast. He also is the founder and managing partner of True Online Presence and the founder of Make Each Click Count University. Andy is a certified dynamic online marketing strategist with over two decades of experience in helping companies to increase their online presence and profitable revenues.   Listen to this information-packed episode of The Marketing Umbrella Podcast with Andy Splichal, in which he and Itamar talk about online advertising and dive into the different methods and explore what works for companies in different situations. Here is what to expect on this week’s show: ●    Andy’s background and how he became a Google Ads master. ●    Brand awareness vs. conversion rate, and how should a company look at advertising options. ●    How quickly can one get to a positive ROI. ●    Facebook vs Google Ads, which is better in what situation? ●    1 tactic to know when first running ads through Google. ●    Why does online advertising always mean dealing with a moving target. ●    The pros & cons of being on Amazon.   Links Mentioned: Make Each Click Count University: https://www.makeeachclickcountuniversity.com/?r_done=1 Google Shopping Simplified Live: https://www.makeeachclickcountuniversity.com/googleshoppingsimplified?r_done=1 https://www.trueonlinepresence.com/ Connect with Andy: Facebook: https://www.facebook.com/asplichal LinkedIn: https://www.linkedin.com/in/andy-splichal-bab8a4b/ Learn more about your ad choices. Visit megaphone.fm/adchoices