Dr. Kasey Jo Orvidas, a psychologist and experienced fitness coach, discusses the vital role of mindset in health coaching. She reveals that effective coaching skills can be more transformative than marketing strategies. Kasey shares insights on overcoming psychological barriers that hinder client progress, emphasizing that mindset work is essential for client satisfaction and business growth. She also highlights practical coaching techniques to engage clients and foster a deeper connection, showcasing how addressing mindset can lead to better results and retention.
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From Criminology To Mindset Lab
Kasey Jo Orvidas pivoted from criminal psychology ambitions to studying mindset and health during her PhD at NC State.
That shift led her to blend psychology with coaching and eventually create a Health Mindset Coaching Certification.
insights INSIGHT
Coaching Skills Drive Client Results
Kasey Jo Orvidas says coaching practices often determine client success more than information alone.
What if your mindset coaching skills, not your marketing, are the real bottleneck holding your business back?
I’m joined by Dr. Kasey Jo Orvidas, a psychologist and creator of the Health Mindset Coaching Certification, to explore how building stronger coaching skills, especially around client mindset, can dramatically shift both your client results and your business outcomes.
We talk about how mindset work shows up across the board—from client retention and satisfaction, to sales call conversions, and even how you create content. Kasey shares practical insights from her own journey and explains why addressing mindset goes far beyond just “good vibes only.”
If you’ve ever felt stuck with a client who “knows what to do but just isn’t doing it,” this conversation is a must-listen.
🔍 Top Quotes from the Interview
"Everyone knows they should eat healthy and exercise. But so many people have a hard time actually doing it."
"You can lead a horse to water, but you can also sweeten the water."
"Most coaches say, 'Only apply when you're motivated.' And guess what... those are the people who probably don’t need coaching."
"If you're dreading client check-ins, client calls, feedback forms, that is showing up in your business. That’s going to show up in your sales too."
"Coaching mindset is a skill, just like macros or training or anything else. You don’t just know how to do it without learning it."
⏱️ Timeline Highlights
[1:13] — Kasey’s background: from criminology to fitness and psychology
[6:52] — Starting her business and creating the Health Mindset Coaching Certification
[10:24] — Why coaching skills affect client results more than information or macros
[13:17] — Where fixed mindsets show up with clients—and how coaches can respond
[17:01] — Mindset coaching in one-on-one vs. group vs. course formats
[22:15] — Mindset and messaging in your sales funnel and application forms
[29:12] — Shifting marketing content to support mindset and reduce overwhelm
[36:00] — Your own mindset as a coach and how it shapes your results
[44:40] — Burnout, difficult clients, and the impact of mindset on your energy
Thank you for tuning in to this week’s episode of the Nourish CEO Podcast! If Kasey’s insights resonated with you, or even challenged you... would you do me a favor?
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