Vitaly’s journey from COO to CEO of StackAdapt, a thriving programmatic advertising company, is marked by substantial role diversification and a refined approach to leadership. In discussion with host Aydin Mirzaee, Vitaly highlights the nuanced differences between the roles.

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As COO, operational efficiency and internal management were his forte. However, stepping into the CEO role required a shift towards more strategic decision-making and external representation of the company.

Understanding that effective leadership requires reliance on his management team, Vitaly speaks about empowering this team. He emphasizes hiring a chief of staff and an executive assistant to better distribute tasks that pertain to decision-making and execution, allowing him to focus on overarching company goals and culture.

A cornerstone of Vitaly’s leadership philosophy is the importance of company culture, which he identifies as a dynamic rather than static element within the organization. He candidly shares an anecdote about a positive customer service experience that reshaped their office greetings, subtly yet significantly influencing the company’s culture. This story highlights how small changes can have far-reaching effects on an organization's atmosphere and employee morale.

In episode 5 of season 2, Vitaly notes that leadership is not just about leading others but also about continuous self-development and fostering an environment where both employees and the company thrive. His experiences and strategies shine a light on the path to being an adaptive, thoughtful, and impactful leader. As the podcast episode concludes, listeners are left with actionable insights and the encouragement to reflect, adapt, and lead with intention and innovation.

Tune in to explore Vitaly's techniques and insights that helped propel a bootstrapped company to monumental success, now operating with over 1100 employees across 10 countries.