It Takes A Village with Delina Medhin
S2. EP.24 - Navigating The Social Media Landscape: Insights from Entrepreneur Liah Yoo, A Moment Episode
Aug 22, 2023
Entrepreneur Liah Yoo shares wisdom on navigating the world of social media, emphasizing the importance of focus and doubling down on strengths. They explore the dynamics of paid social media advertising and why organic growth is still vital. The podcast also discusses the challenges of staying relevant as a content creator and the effectiveness of paid social and influencer marketing.
08:23
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Quick takeaways
- Focusing on a specific platform as a content creator is crucial to building a loyal audience and consistent presence.
- Paid social media marketing has become less effective and more expensive, emphasizing the importance of organic growth and understanding the audience.
Deep dives
The Importance of Focusing on a Specific Platform
Leah Yu, a content creator and founder of Crave Beauty, emphasizes the importance of focusing on a specific platform as a content creator. She acknowledges that while it can be tempting to be present on multiple platforms to stay relevant, it is crucial to have a primary platform and double down on it. By focusing on one platform, content creators can create a consistent presence and build a loyal audience. Leah shares her personal experience of trying to be on TikTok, even though she knew it wasn't her strength, instead of using that time to create more content on YouTube. She advises content creators to resist the temptation of spreading themselves too thin and to strategically invest their time in their chosen platform.
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