How to Go Viral and Use Social Media for Business Growth

Text Agony Aunt Roz with your Cutflower Questions.

🌸 Welcome to The Cutflower Podcast!

Hello, and thank you for popping over to listen! It’s always lovely to have you here. Whether you’re a flower farmer, a small business owner, or just passionate about growing, we’re here to help you thrive.

Today, I’ve got a brilliant guest, Tom Coleman. Some of you might know that Tom and I work together on the Growth Club, a membership designed to help small businesses gain visibility, develop their marketing strategies, and ultimately grow.

In this episode, we’re diving deep into social media strategy, Instagram growth, and how to go viral the right way. If you’ve ever wondered how to increase engagement, turn followers into customers, and use Instagram as part of a wider business strategy, you’re in the right place.

🌟 Episode Summary

In this episode, I sit down with Tom Coleman, a marketing and social media specialist who helps horticulture businesses stand out online. We take you behind the scenes of our Instagram strategy, revealing how we took my account from 20,000 to 122,000 followers in just six months.

We break down two viral Reels—one that hit 1.6 million views and another that skyrocketed to 2.6 million—and share exactly what made them work. But more importantly, we discuss why social media is only the start of your business funnel and how to turn engagement into real sales.

If you’ve ever wondered how to create posts that truly resonate, how to use ManyChat to collect emails or why Instagram should be part of a wider marketing strategy, this episode is packed with valuable insights!

🎯 What You’ll Learn in This Episode:

✔️ How we strategically grew an Instagram account from 20K to 122K followers
✔️ The two viral Reels—what made them work and how you can replicate success
✔️ Why engagement is key—the power of responding to comments and DMs
✔️ The role of Instagram in a wider marketing strategy—it’s just the start!
✔️ How to use ManyChat to automate lead collection and drive conversions
✔️ Why collecting emails from social media is crucial for long-term growth
✔️ The importance of staying true to your brand and not chasing trends

📌 Resources & Links:

🔗 Join The Growth Club – Check it out here!
🔗 Follow me on Instagram – @fieldgateflowers
🔗 Find Tom on Instagram – @imtomcoleman 

• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection