Search Off the Record Understanding how users experience your website
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Oct 31, 2024 Iva Barisic Hafner, a user experience researcher on the Google Shopping team, shares her expertise on understanding the 'why' behind user behaviors. She highlights accessible UXR methods like cognitive walkthroughs and heuristic evaluations that can transform user insights into improved website designs. The discussion also emphasizes the blend of qualitative and quantitative research to identify user pain points effectively. Iva champions the significance of proper survey practices for reliable data and encourages ongoing learning in user experience research.
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Defining User Experience Research
- User experience (UX) includes thoughts, feelings, and actions before, during, and after interacting with a system.
- UX research in industry focuses on practical improvements, not broad academic generalizations.
User Experience Drives Retention
- Products must enable users to meet goals easily to retain and satisfy them; bad experiences drive users away.
- Most products have alternatives, so good user experience is critical for repeat visits and recommendation.
Curse of Knowledge in Design
- It's impossible for creators to view their product as novices due to the curse of knowledge.
- UX research helps overcome this by focusing on actual user perspectives, not developer assumptions.