Understanding User Experience Research

Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?

In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior.

Resources:

Episode transcript → https://goo.gle/sotr085-transcript

Nielsen Norman Group → https://goo.gle/3YI3xrq

List of UXR methods  → https://goo.gle/40sI6Ma

Iva on LinkedIn → https://goo.gle/3A7Te6E

Listen to more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.