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UK Investor Magazine
Autonomous Vehicles, SaaS, and winning new customers with Guident's CEO Harald Braun
Aug 17, 2024
Harald Braun, the CEO of Guident, an innovative company specializing in autonomous vehicle safety, shares exciting developments in the industry. He discusses recent trips to Europe, fostering relationships with new customers and partners. The conversation dives into advancements in vehicle technology, including a unique SaaS model for monetization. Harald also highlights the importance of satellite connectivity and the company's strategies for navigating urban mobility challenges. Expect upcoming technology demonstrations and strategic partnerships that could reshape the landscape!
49:22
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Quick takeaways
- Guident's innovative approach to enhancing autonomous vehicle safety through human-in-the-loop technology addresses public concerns and promotes urban acceptance.
- Recent strategic discussions in Europe facilitated new partnerships and commercial advancements, highlighting Guident's growth potential in the autonomous vehicle market.
Deep dives
CEO Background and Company Focus
Harold Braun, the CEO of Gaiden, has a robust background in telecommunications with over 40 years of experience. He founded Gaiden in 2019 with a clear vision to enhance the safety of autonomous vehicles, addressing public concerns regarding their safety. The focus of Gaiden extends beyond electric vehicles to autonomous vehicles, aiming to connect various transportation systems and improve overall transportation efficiency while promoting sustainability. Gaiden's goal is to make autonomous travel a safer and more accepted option in urban areas, aligning modern technology with pressing transportation needs.
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