Content made your favourite creator your favourite.
It wasn’t the flashy editing or the funky sounds.
It’s the message they deliver:
Alex Hormozi
Iman Gadzhi
Dan Koe
This has developed a cult-like following. Coupled with a crazy amount of reps. The volume + quality makes them a category of one.
I spoke with Logan Forsyth to break down how top creators generate millions of dollars and views. Logan is behind a lot of your favourite creators. Scaling up thousands of posts a month generating billions of views.
Our second podcast is a deep-dive into:
Psychology of content
Opportunity for 2025
Undeniable offers
Content systems
Branding
If you want to build a content business that works for you in 2025, this podcast is for you.
(00:00) Preview and Intro (00:35) Why Every Creator Needs an Offer (03:09) Entertainment vs. Educational Content (08:54) Patreon for Monetisation (11:11) Content Creation for Business Owners (15:18) Niche Content Targeting (18:36) Organic Reach vs. Paid Ads (20:13) The Evolution of Short-Form Content (27:22) How Algorithms Level the Playing Field (29:27) Evolving Content to Match Audience Maturity (33:30) The Balance Between Polarization and Brand Risk (39:40) Building Systems for Content Success (43:12) Logan Forsyth’s Monetization Strategies (46:18) Why Free Content Works (52:06) Tools and Systems for Engagement Tracking (54:19) Founding Media Scaling (59:45) Balancing Quality and Creativity in Content (01:03:14) Adding Personality to Your Content (01:06:51) Aligning Values with Business Practices] (01:08:36) The Role of Storytelling in Short-Form Content (01:11:49) The Future of Media Scaling