Big Think Former Uber exec explains how to turn failure into innovation | Emil Michael
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Aug 30, 2025 Emil Michael, former Chief Business Officer at Uber, shares his belief that failure is crucial for success. He discusses how setbacks were instrumental in Uber’s explosive growth, particularly during its challenging entry into the Chinese market. Michael emphasizes the importance of transforming failures into strategic victories and encourages innovators to embrace risks. He also reflects on key decisions made during pivotal moments, showcasing how adaptability and a resilient mindset can lead to remarkable breakthroughs in business.
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Failure Enables Innovation
- Emil Michael argues that failure is essential to innovation and must be embraced by leadership.
- He says you aren't punished for failing, you're punished for not trying.
Joining Uber And The 'Magic' Moment
- Emil Michael recounts joining Uber and experiencing its early magical user experience firsthand.
- He explains that the product worked from day one and signaled a big market opportunity.
Ambition Drives Exponential Growth
- Exponential thinking and ambition drove Uber's strategy to prioritize speed and scale globally.
- Michael credits the founder-partner dynamic for combining bold vision with financial discipline.