Worth Knowing: How to raise money for a challenger league

Professional Triathletes Organisation (PTO) completed a series C funding round earlier this summer, raising a reported $40 million.

The round was led by Saudi Arabia's SURJ Sports Investments, and supported by Cordillera, Verance Capital, and initial investor Sir Michael Moritz.

Sam Renouf is the founder and CEO of PTO and the man who leads the organization's T100 series of triathlon events. He led the efforts to raise the money. He joins the Leaders Worth Knowing podcast this week to give us a step-by-step guide to the year-long process that led to the capital injection.

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Professional Triathletes Organisation and many other rights holders from across global sport will be out in full force at Leaders Week London from 29 September - 2 October. To find out more and to secure your pass, visit leadersinsport.com/leadersweek