An essential part of every business in today's economy is a website that works. One that helps drive up sales and guide customers to the best products for them so they keep coming back. The tips in this episode are all about optimizing that very website to YOUR personal archetype (PS: Click the link to the archetype quiz down below if you're not sure which one you are). Whether you're a Go Getter, Enthusiast, Achiever, or a Powerhouse, you have to match your website to the level of business that you're at. But don't worry — I'm gonna give some quick tips for each level so there is something for all of us to learn!
1:03 — The Different Ways a Website Can Help Scale Your Business, Based on Archetypes
2:30 — Go Getter: Upping Your Branding, Using Pinterest, Finding Your Vibe/Aesthetic, and White Space
6:24 — Enthusiast: Catering to the Customer's Journey, Optimizing Products by Guiding Clients to Freebies Before Pricier Options, and Writing Out Website Copy
9:38 — Achiever: Creating Downloads, Growing Your Email List, and Creating a Compelling Sales Page Copy Through Emotional Lists/Stories or Analytical Lists/Stories
14:43 — Powerhouse: Creating Private Pages for Site Visitors and Service-Based Clients As Well As Incorporating a UTM
Resources Mentioned in This Episode:
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Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies