Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives. Having Fun & Winning Clients on LinkedIn with 🦊 Judi Fox
As a business owner or expert, you know you should be on LinkedIn, but the platform can feel like a chore. You want to look like an authority, but you don't have time to be online all day, and the endless scroll of the news feed can be draining.
How do you show up in a way that feels authentic, attracts the right people, and respects your time?
In this episode, I speak with Judi Fox about how to have fun and get results on LinkedIn. We explore how to navigate the platform with intention, so it works for you, not the other way around.
Here are some of the key areas we cover:
✳️ How to solve the puzzle of looking like a busy, in-demand leader while still being approachable to new clients.
✳️ Why being different, even a bit quirky, is your greatest asset in attracting the right opportunities and filtering out the wrong ones.
✳️ A healthy and effective way to use AI to support your content, using it as a tool for leverage rather than a shortcut that feels robotic.
Ready to take action? Here are three things Judi suggests you can do right now:
🦊 Build your own custom news feed. Instead of scrolling aimlessly, pick 10-20 peers, mentors, or ideal clients and intentionally engage with their content. This focuses your energy and tells the algorithm who you want to see and be seen by.
🦊 Do the opposite of AI. In a world of automation, lean into human connection. Pick up the phone, write a personal note, or schedule an in-person meeting. These simple acts are powerful and will make you stand out.
🦊 Create a 'wish list'. If setting rigid goals feels too high-pressure, try creating a wish list instead. It’s a gentler, more creative way to connect with what you want to invite into your life and business.
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