Outbound Squad
[Tactics] Cold Calling: How to nail the first 60 seconds (where 80% of reps fail)
Jan 3, 2024
The podcast discusses the challenges of cold calling and provides tactics to nail the first 60 seconds. They emphasize authenticity in cold calling, introduce permission-based openers, and discuss the importance of addressing prospect priorities. The episode also teases upcoming episodes and a live training session on cold calling.
11:42
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Quick takeaways
- The first 60-80 seconds of a cold call are crucial, as 80% of cold calls fail within this timeframe.
- Focus on having an authentic conversation rather than pressuring for a meeting to break the traditional dynamic and foster a peer-to-peer relationship.
Deep dives
The Low Success Rate of Cold Calls
According to Gong, the average success rate for cold calls is only 1.48%. This means that out of every 60-70 cold calls made, only one will result in a positive outcome. The podcast highlights that the first 60-80 seconds of a cold call are critical, as 80% of cold calls fail within this timeframe.
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