

[Tactics] Cold Calling: How to nail the first 60 seconds (where 80% of reps fail)
10 snips Jan 3, 2024
The podcast discusses the challenges of cold calling and provides tactics to nail the first 60 seconds. They emphasize authenticity in cold calling, introduce permission-based openers, and discuss the importance of addressing prospect priorities. The episode also teases upcoming episodes and a live training session on cold calling.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Authenticity and Structure in Cold Calling
02:10 • 2min
Mastering the Permission-Based Opener in Cold Calling
04:13 • 3min
Resisting the Urge to Pitch and Addressing Prospect Priorities
07:32 • 2min
Understanding customer priorities and upcoming episodes on cold calling
09:58 • 2min