"Finding an Opening in Your Market" w/ Patrick Cawley 209

This week on the show we have Patrick Cawley, an attorney at Keystone Elder Law PC, in Mechanicsburg, Pennsylvania where he prepares estate plans and helps navigate government programs to pay for long-term care, Medicaid, Medicare, and Veterans Administration benefits. He also works with care facilities, funeral directors, the government, and others to ensure that people get the best care without losing their hard-earned savings. In today’s episode we’ll discuss working with clientele that aren’t comfortable with technology, educating first and how videos establish trust. Jim’s Hack: If you can get your hands on the old Magnetic Marketing, by Dan Kennedy, do it. It's some old school audio and sort of cheesy, but there's so many great marketing nuggets in there.

Tyson’s Tip: Keep marketing, now, more than ever. You have an opportunity where everyone is in front of their screens all day, every single day. I don't care if you're doing paid advertising like pay‑per‑click, or Facebook ads, or if you're just doing free social media, freakin’ do it every single day. It's a very, very, very rare opportunity right now so take advantage of it. I can tell you, from experience, pay‑per‑click - the cost is way down and our numbers are way up. What would normally cost us thousands of dollars, we're paying for hundreds of dollars. Patrick’s Pointer: Stay grounded in this time of uncertainty by one simple daily discipline. That's just taking an inventory of your day before you go to sleep. So, simple questions like, “Did I feel any selfishness? Was I dishonest? Was I afraid? Do I need to take responsibility for something or make an apology?” I just think that asking these simple questions about your interactions or how you functioned during the day, when it becomes ingrained in you, you start catching yourself and you catch bad thoughts or bad habits before they take root and become a pattern.

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