Your brand chemistry with Laura Beauparlant

When people want a rebrand, it’s easy to automatically think of a new logo, website and so on. But that’s just the marketing component of your brand. Your brand is so much more.

Laura challenges us to imagine our brand is a beautifully decorated cake. Your logo, website and all the visual things people see are the icing and sprinkles. This is what makes the cake look good and enticing.

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