CoinDesk Podcast Network The Growing Dominance of Crypto KOLs
Dec 4, 2025
Rene Reinsberg, Co-founder of Celo and a pioneer in mobile crypto adoption, joins KOL Leon, a distinguished community builder awarded by Binance. They discuss the crucial role of KOLs in fostering trust amidst AI-driven misinformation. Leon shares his evolution from trader to community leader, emphasizing his dedication to authentic engagement and research. Meanwhile, Rene highlights how KOLs facilitate global crypto adoption and education, shaping a more informed user base in the rapidly evolving blockchain landscape.
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Attending The Blockchain 100 Ceremony
- Rene Reinsberg described attending the Binance Blockchain 100 ceremony and feeling honored to celebrate the industry's top community builders.
- He emphasized the joy of seeing leaders recognized for contributing to building the crypto ecosystem.
From Trader To Leading Chinese KOL
- Leon recounted joining crypto nearly ten years ago as a trader then moving into DeFi and building one of the largest Chinese WeChat communities.
- He described becoming the top Chinese-language KOL and maintaining that position through consistent community work.
Two Types Of KOLs Emerge
- Leon observed two types of KOLs: rigorous researchers doing due diligence and token-sharers chasing quick gains.
- He noted followers increasingly prefer solid, research-driven KOLs as easy money opportunities fade.