The Work Behind Being a KOL

Exploring the rise of crypto KOLs with Celo Co-Founder Rene Reinsberg and 'Binance Blockchain 100' Award Winner Leon.

At Binance Blockchain Week, Celo Co-Founder Rene Reinsberg and KOL Leon joined CoinDesk Live, presented by Celo, for a wide-ranging discussion. Fresh off receiving a 'Binance Blockchain 100' Award, Leon joined Reinsberg to highlight the critical role of community builders in the ecosystem. Together, they emphasized the urgent need for trusted voices and diligent research to counter misinformation in the age of AI.

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This episode was hosted by Jennifer Sanasie and Sam Ewen.