TV Ads: The Game Changer Your Business Needs with Luke Winter

In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.

Timestamps 

00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist  
05:10 The Unique Power of TV Ads for High-Quality Leads  
12:35 Breaking Down the True Costs and ROI of TV Advertising  
18:40 Building Lasting Brand Authority Through TV  
24:55 Why TV is an Overlooked Asset for Investors  
30:25 First-Party Marketing: How TV Reinforces Brand Ownership  
38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle  
46:20 Real Estate Marketing Myths Debunked  
53:00 Final Takeaways and How to Connect with Luke

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