657. Leverage Gen-Z Talent in Your HVAC Contractor Business with Hannah Williams

In this new digital age, you might feel lost when it comes to finding, recruiting, hiring, and retaining Gen Z employees… and that makes sense! They’re totally different from Millennials, but they come with a whole new, very powerful set of strengths your business could benefit from. So, here’s everything you need to know about engaging Gen Z employees as a home service or trades company in 2022.

 

Meet Hannah Grady Williams (LinkedIn), The Gen Z CEO Advisor (Website) and author of “A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team” (Buy the book). As a Gen Z’r, Hannah has consulted businesses from start-ups to Fortune 500 companies and is on a mission to help leaders leverage Gen Z talent as a competitive advantage and build #RadicalEmpathy in the workplace.

 

In this episode we discuss:

• Why it’s important to acknowledge the generational gaps in your team.
• How to attract, engage, hire, and retain Gen Z employees in the digital age.
• Opportunities for home service and trades companies to collaborate with Gen Z’rs.

 

Check out these resources we mentioned during the podcast:

• Follow Hannah on Instagram
• Buy her book, A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team
• Sign up for a FREE Masterclass on Attracting and Recruiting Gen Z Employees

 

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

 

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

 

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

 

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PPC, Digital Marketing, Service-Based Industries, Ad Spend, marketing tips, digital marketing, HVAC Advertising, employee engagement, employee retention, attracting employees, recruiting strategies, hiring Gen Z, Gen Z, contractors, business strategies for trades companies, hiring in 2022, hiring tradespeople in 2022, marketing strategies, business strategies

 

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