The Town with Matthew Belloni
TikTok vs. Universal Music: Why Taylor, Drake and Others Were Yanked
Feb 2, 2024
Taylor Swift and Drake discuss the ongoing battle between Universal Music Group and TikTok, exploring issues of licensing, royalties, and the significance of the platform as a marketing tool. The podcast also analyzes the rising popularity of TikTok alternatives and the complicated relationship between artists, labels, and TikTok. In addition, they touch on the impact of Universal Music's catalog removal on artists and the anticipation for the final season of Curb Your Enthusiasm.
32:14
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Quick takeaways
- The dispute between Universal Music Group and TikTok highlights the ongoing battle between technology and distribution platforms and artists' rights in the digital music landscape.
- Universal Music Group's decision to remove its music from TikTok raises concerns about artists' exposure and ability to reach a wide audience for promotion and fan base building.
Deep dives
The Music Licensing Dispute Between Universal Music Group and TikTok
The dispute between Universal Music Group (UMG) and TikTok over music licensing and royalties is causing a significant tension in the music industry. UMG, the largest music company globally, has pulled all of its songs from TikTok, citing concerns over AI-generated music and inadequate payment of royalties. TikTok, on the other hand, claims that UMG has chosen greed over the interests of its artists and songwriters. This licensing standoff highlights the ongoing battle between technology and distribution platforms and artists' rights, with the dispute centered around the value of music in the digital landscape.
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