How to Find Real Estate Deals Faster Using Data 99% of People Ignore
Jan 1, 2025
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Ariel Herrera, a data scientist and real estate investor, shares her journey of merging data analysis with real estate to find profitable deals. She offers practical tools that don’t require coding, making data-driven insights accessible to novice investors. Listeners learn about utilizing equity for expanding portfolios, house hacking strategies, and identifying investment opportunities across state lines. Ariel emphasizes the importance of technology, including web scraping, for uncovering off-market deals and streamlining the property search process.
Leveraging data science allows real estate investors to make informed decisions by analyzing economic indicators and market trends.
Automating deal analysis with tools like Zapier can significantly enhance efficiency, ensuring timely opportunities are not missed in a competitive market.
Out-of-state investing expands portfolio options as thorough research and local insights lead to lucrative rental opportunities across various markets.
Deep dives
Streamlined Real Estate Investing
Investing in real estate can be time-consuming and complex, but it can be simplified through services that manage the heavy lifting for investors. Rent to Retirement offers turnkey homes across major U.S. markets, providing a hassle-free way for individuals to enter the real estate investment space. With incentives like substantial discounts on new construction properties and favorable financing options, investors can start building their portfolios without overwhelming upfront costs. This approach allows both beginner and seasoned investors to navigate the real estate market more effectively.
The Power of Data in Real Estate
Using data effectively is crucial for successful real estate investing, as highlighted by the guest, Ariel Herrera. Her background in data science enables her to analyze various markets and make informed investment decisions. For instance, she utilized economic indicators such as job and population growth, combined with data scraping tools, to identify lucrative cities for investment. By leveraging this data-driven approach, investors can feel more confident in their decisions rather than relying solely on gut feelings.
Identifying Investment Opportunities
Ariel’s journey demonstrates the importance of analyzing property details to uncover hidden opportunities, such as identifying duplexes listed incorrectly as single-family homes. By taking parameters like square footage and bedroom count into consideration, she was able to find properties that offered additional rental potential. Tools like web scraping and APIs helped her gather essential property data efficiently, which allowed her to make faster, more educated offers. This level of analysis is essential for both novice and experienced investors looking to maximize their investments.
Embracing Technology in Investing
The integration of technology and automation, such as using programs like Zapier and ChatGPT, can greatly enhance the efficiency of real estate investing. Ariel shared how she used Zapier to automate property analysis, receiving notifications for properties that met her investment criteria without compromising her work responsibilities. This approach not only saves time but also ensures that potential deals are not missed in a competitive market. As technology continues to evolve, staying updated on the latest tools becomes increasingly vital for successful investing.
Expanding Investment Portfolios Wisely
Ariel's investments span across multiple states, demonstrating the potential of out-of-state investing, especially in markets like Detroit and Tampa. By applying thorough research and leveraging local insights, she was able to build a diversified portfolio that includes both long-term and short-term rental properties. Smart financial strategies, such as using home equity loans or taking advantage of low-interest lending options, also facilitated her growth in real estate investments. Her experience underscores the importance of due diligence and informed decision-making in achieving long-term financial goals.
Do you lean into data when analyzing real estate deals? In a competitive market, ANY kind of advantage goes a long way towards helping you land better deals. And guess what? Harnessing the power of data is much easier than you think. Today’s guest delivers a handful of helpful tips, tricks, and tools that all rookie investors can use!
Welcome back to the Real Estate Rookie podcast! Today, we’re joined by Ariel Herrera—data scientist by day and real estate investor by night. Five years ago, Ariel decided that real estate was going to be her path to financial freedom. Like any eager investor, she devoured as many articles, podcasts, videos, and books as she could get her hands on at the time. Once she realized that she could combine her love for data science with real estate, there was no looking back!
In this episode, Ariel shares about the competitive edge you can gain by being a data-driven real estate investor. She recommends several tools and systems, all of which are easy to implement and require ZERO coding. Additionally, you’ll learn how to choose your market, invest out-of-state, and save a ton of time with a few deal analysis shortcuts!
In This Episode We Cover:
How to find better real estate deals through the power of data science
Tools and systems you can use to analyze deals (WITHOUT any coding!)