Limited Supply S13 E10: How to Maximize Your Black Friday & Cyber Monday Sales
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Sep 10, 2025 Get ready for Black Friday and Cyber Monday with a strategic playbook packed with tips to maximize your sales! Learn how to craft promotions that don’t sabotage your margins, optimize your website for conversions, and build customer loyalty with effective bundles and discounts. Plus, discover essential email and SMS strategies that drive engagement. Insider examples from successful brands illustrate the importance of trust and clarity in your communications. Dive in and transform your holiday shopping strategy!
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Map The Entire BFCM Promotion Calendar
- Plan your full BFCM promotional calendar across all days and segments before the period begins.
- Avoid overlapping deals that upset customers or cannibalize subscriptions by sequencing and differentiating offers.
Match Discount Size To AOV
- Tailor discount depth to AOV and use big discounts to clear funnels and boost AOV efficiency.
- Use buy-more-save-more or bundles strategically to increase cart size and conversion.
Brands Using Gifts Instead Of Discounts
- Jones Road sold limited edition minis instead of discounts and saw massive Shopify success.
- Jolie used a free tote gift historically and only recently experimented with discounts on Prime Day.