Optimal Work Daily - Career, Productivity and Entrepreneurship 1880: [Part 2] The 10 Keys to Selling Anything by James Altucher on Sales Strategy
Nov 23, 2025
James Altucher, a successful entrepreneur and author, shares his insights on effective selling strategies. He emphasizes the importance of understanding your client's history and going the extra mile to impress them. Trust-building is key, even recommending competitors to cement reliability. Creativity is vital; clients often value access to your ideas over the product itself. Altucher highlights that authentic passion for your work not only drives success but also builds a loyal audience.
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Know Your Client Inside Out
- Learn the full history of your client and their products before pitching them.
- Do the first project cheaply and add at least two unexpected features to wow the client.
Overdeliver To Make Clients Look Good
- Give extra features on the initial project to make the client look good to their boss.
- Prioritize repeat business by helping the client's career, not just delivering specs.
Give Everything Away At First
- Go the extra mile and offer help beyond your core role when clients need it.
- Act as a connector, PR person, and listener to build deep loyalty and more investment.